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Insider Tips to Make Your Venture Successful
A Hole in One in the Golf Market
First let's start with a quick overview of the state of the golf market. Country clubs, public courses, indoor golf centers, driving ranges and commercial investors are clamoring to become part of the billion-dollar golf industry. Statistics show there are over 28,800,000 golfers in the United States and they are always constantly looking for the newest innovation, best training tips and most importantly, new ways to have fun.
Industry Insights
The Software!
The number one reason indoor golf facilities fail: their customers get bored and stop paying to play. Basic business principle right? But why? Since the inception of golf simulator software, the industry has been playing a game of who can recreate a golf course better. It became a game of who could create the most realistic representation of an outdoor environment and sell the truest golf experience indoors. The concept was and still is compelling. To be able to go down to your local golf facility and play a simulated course you never would have a chance to play in real life. I personally love the idea of playing 9 holes at Bethpage Black® and with a few mouse clicks play the back 9 at the Phoenix Country Club. The only way to experience something like this (unless you have a private jet and a lot of time on your hands) is on a golf simulator. This is the heart and soul of an indoor golf facility…sell your customers something they can’t get in the outdoor game. Sounds good right? So why does it fail so often? The answer is the Software.
Why Do They Come?
Whether it is something like my example above, or “play a round of golf in half the time”, or playing golf inside with a consistently cooled environment, you’ve seen it…”when it’s too hot outside, come play inside, it’s always 72 degrees when you play”…insert some clever golf related name with maybe a double entendre mixed in. Or my favorite, come and play golf indoors and eat nachos and drink beer while you play. The industry as a whole is based around providing something other than the game of golf. Most of the successful indoor golf facilities are not based around playing simulated golf, playing golf is just something you do while you’re there. The most successful facilities are normally the ones who offer decent food and an excellent beverage menu, while providing a comfortable social setting. Why is this? “I thought our core customers were golfers and that’s the reason they would come to my indoor GOLF center.” Not so much…but why? The customers who come for golf get bored playing golf in the traditional sense. I ask again…why? The answer is the Software.
The industry has been driven by the need to replicate a golf course down to the most exhaustive detail. This is great in concept but it only adds to the novelty of the experience. And that novelty soon wears off. So what has changed? Why is there a revolution upon us? Because now for the first time, the name of the game is not only making a golf course look and feel like the real deal, now it is about making money with your simulator. It has taken over 20 years for this concept to merge the idea of an excellent golf experience with making money.
Simple Yet Effective Innovation
Yes, software is the reason for golfers to come and keep coming into your facility. Within E6 Connect, golfers have the ability to create a profile and save data to their profile, accessible from any computer or device. Customers can track their personal stats & rounds played, as well as share their accomplishments to their favorite social media platform. With user profiles, it’s not just hitting golf balls against a screen; it’s giving your customers a sense of ownership and provides another layer of value to the time they spend on your simulator. Hard data is captured which they can track, share and keep in their history. Players have the ability to connect with other golfers across the globe, not only in chat but on the course as well. This new software offers the ability to play in global online tournaments and sponsored events for bragging rights and prizes. Also new to the market is the functionality to play a peer-to-peer round of golf.
This has never been done before on a simulator! So let me lay out the importance of this because this is huge. Two golfers, at two different locations, playing the same round of golf, in real time. This is turn-based play, creating a true head-to-head competition between simulator golfers, connecting golfers from around the world and bridging the gap between the real and virtual experience. The addition of mini-games, expanded driving ranges and driving range games helps to break up the monotony and make playing on a simulator fun for golfers of all ages.
Tools to Grow Your Business
Not only has there been upgrades in the overall experience of the golf software for the end user, there are many tools built into the software to help the owner of the facility run and operate their simulators. Owners can create and manage leagues, and create traditional Stroke Play, Best Ball, and Scramble Tournaments. Facilities can also combine multiple tournaments to create a league, with point winners similar to how professional golfers compete.
These added features (and more) exist to help an indoor golf facility succeed and generate more revenue from your simulator so you don’t have to rely so heavily on your nacho sales to keep the doors open.
There is still great value in expanding your product offerings, whether it’s the “best beer special in town” or offering professional club fitting, each indoor golf facility is different and what ultimately makes them successful varies greatly. With E6Connect, great strides have been taken to improve the golf software and increase customer satisfaction, appeal to broader demographics, and expand your marketing, all to help increase revenue and make your life as an owner a little bit easier.
This is an exciting time to be involved in the golf simulator market, the revolution has begun.
Technology Creates Amazing ROI
New and established businesses are now taking advantage of this incredible business model to add new revenue streams and become the forerunners of this new segment of the golf industry. One of the fastest growing markets is rooted in the world of cutting edge golf simulators. High-tech improvements in online streaming and computer processors have created fantastic opportunities for the emerging golf simulator business by leveraging the indoor golf market, driving ranges and commercial fun centers.
Introduction a New World of Indoor Golf!
An Untapped Market is Waiting
In recent years, golf courses and country clubs have experienced declining memberships and fewer participants as course fees and equipment costs climb, and free time becomes scarcer. They are unable to offer what the consumers are demanding, the ultimate high-end golf experience that fits their budget and hectic time schedules. Now hard-core players, weekend warriors, kids and even individuals that have never swung a club have the opportunity to learn, train and experience the best golf has to offer.
Why work with us?
This is Only the Beginning
Today, new advancements in cloud technology have opened up the links to thousands of golfers waiting for the opportunity to play against some of the best players in the world. Now players of all ages, abilities and desires can compete against other golfers from all over the United States and the world. Imagine offering your clients sponsored closest-to-pin contests, world class tournaments, team play and more for real prizes and great fun.
Golf Tournaments in the Cloud are Big Business
Utilizing E6 technology indoor golf facilities can now join world-wide tournaments with real prizes, real players and with amazing results. Imagine the excitement your clients will have when they have the opportunity to win prizes in tournaments on some of the best courses on the PGA tour with prizes sponsored by major corporations year round. You can host your own longest drive or closest to the pin events or even host family tournaments. Plus via your clubhouse you will have access to more weekly tournaments, contests and an inside track to the best tournaments. Contact us for details on this.
It’s Time to Enter the Cloud
This cutting edge technology is available today and gaining momentum. The ability to stream golf tournaments is revolutionizing the indoor golf industry. This is the perfect time to increase revenue, bring in new and repeat customers and become the leader in this emerging industry. We have the top of the line hardware and expertise to get you started today. |
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The idea of an indoor golf business in nothing new, they have been around for the better part of 25 years. Some businesses succeed…most fail. But just like any other industry, it has gone through its growing pains but now it’s ready for a revolution and a rebirth in popularly and here is why.
Enter E6 Connect! The most advanced golf software offering all the latest and greatest in course reproduction, upgraded physics and 4K ultra HD capabilities. But what’s new and truly revolutionary within this is software, is the one thing the commercial indoor golf market has been missing…a reason for golfer to come back.
Owners can track and share results for leagues, tournaments and events, online with a click of a button. Leagues, tournaments and contests are the simplest way to get that coveted return customer. They provide a reason for the golfer to come back, check their score and position, and spend more time (and money) to get to the top of the leaderboard.
In the past golf simulators were a high-end novelty as people were impressed with the “virtual reality” component but there was nothing to really keep people coming back. Now there is a whole new dimension added to the world of indoor golf. It is call “
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